Filling 42 clinic locations from a standing start
Meridian Health
- +287%
- Booked appointments
- $18
- Cost per booking
- 42
- Locations live
Challenge
A national campaign averaged well but hid the truth: eight locations were profitable and subsidising thirty-four that were not.
Approach
We split the account by location with individual budgets, geo-fenced targeting and per-location landing pages, then let unprofitable locations prove themselves individually.
Outcome
Booked appointments rose 287% year on year at an $18 blended cost per booking. Six underperforming locations were closed on the data rather than on instinct.
A multi-location rollout where every location needed its own economics, not a national average.